Changes in Business 
Businesses have started to use the potential of Read/Write Web technology to their advantage. Corporate blogs can be used as a mechanism for internal communication as well as external. A 2005 survey found that “Corporate blogs are giving established companies and obscure brands alike the ability to connect with their audiences on a more personal level, build trust, collect valuable feedback and foster strengthened business relationships. More importantly, these companies are enjoying tangible returns in their blogging investment in the form of increased sales, partnerships, business opportunities, press coverage and lead generation.”
Source:
Backbone Media, Inc. (2005). Corporate Blogging: Is It Worth The Hype? Retrieved January 15, 2007 from http://www.backbonemedia.com/blogsurvey/index.html
For further information, review these resources:
- The Effect of the Internet on Modern Businesses and Corporations
- The Effect of the Internet on Businesses